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      IT’s Tissue – The Italian Technology Experience in Chicago

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      October 3, 2013

      Thursday   6:00 PM - 8:00 PM

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      IT’s Tissue – The Italian Technology Experience

      The Director of the Italian Cultural Institute
      Silvio Marchetti


      is pleased to invite you to



      “Technology, Culture and Tourism: non-conventional marketing

      for a new way to communicate the Made in Italy.

      The case-in-point of IT’s Tissue – The Italian Technology Experience”





        Thursday, October 10th

      6:00 PM

      Italian Cultural Institute

      500 N Michigan Avenue, Suite 1450




      Following the success of IT’s Tissue – The Italian Technology Experience, held in Lucca from June 22 to 30, 2013, the Italian Cultural Institute will host the conference, “Technology, Culture and Tourism: non-conventional marketing, for a new way to communicate the Made in Italy. The case-in-point of IT’s Tissue – The Italian Technology Experience”. This event is part of a worldwide tour showcasing Italian culture, and entrepreneurial excellence.  This event will also be presented in São Paulo, Toronto, Tokyo, Beijing, New Delhi, Istanbul, Saint Petersburg.


      The Tissue Italy Network's world of production starts in Lucca, Italy's most important tissue capital, through the packaging Valley in Bologna and Reggio Emilia, all the way to the northern city of Lecco. The Network stands for over 1500 employees, a combined turnover of over 500 million Euros, 90 per cent of which is exported, with 100% Italian technology excellence.


      In a territory rich in beauty and charm, Italian excellence in tissue was the  protagonist of a journey to discover the most important paper district in Italy  where tradition and innovation are joined.


       The following speakers will participate:


      • Maurizio Vanni, IT’s Tissue Project Manager
      • Michela Cicchinè, IT’s Tissue Executive Coordination
      • Carol Lucchesi, International Trade and Promotion Manager - Luccapromos
      • A representative of the Tissue Italy Network


      A photography exhibition entitled “The history of paper” will be on display, featuring texts by Renzo Sabbatini and photos by Roberto Giomi. In addition, a 5 minute documentary “IT’s Tissue. The Italian Technology Experience”, which summarizes the Lucca event and the 12 Open Houses held will be shown, as well as the viral Video “If you can dream it… you can have it”, by Francesco Zavattari, that alludes to the investment in technology made by the companies belonging to the Tissue Italy Network.


      A video-art kermesse “The World in rolls”, produced by the L.U.C.C.A. – Lucca Center of Contemporary Art will feature 6 video-artists (Francesco Attolini, Christian Balzano, Luca Gaddini, Massimiliano Galliani, Maria Antonietta Scarpari, Francesco Zavattari) interpreting their relationship with the world or with their personal world through tissue paper.

      Promotional videos on the region of Tuscany will also be shown. 


      IT’s Tissue World Tour, created by IT’s Tissue Project Manager Maurizio Vanni, is produced in collaboration with the Ministry of Foreign Affairs, ICE (Italian Trade Commission), Enit (National Tourist Board), Regione Toscana, with the economic support of Toscana Promozione and of the Chamber of Commerce of Lucca, and the executive coordination of Luccapromos and MVIVA.


      The President of the Republic of Italy, Giorgio Napolitano conferred the Medaglia del Presidente della Repubblica state award for excellence to IT’s Tissue – The Italian Technology Experience in recognition of its value.



      For more information, please visit




      Light refreshments will be served.




      This is a closed event.  Kindly send an email stating your interest in attending to  You will receive a confirmation via email if availability exists.




      Please click here to see all of the Institute's upcoming events.

      Categories: Conferences & Tradeshows

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.